What does #innovation mean to you?
Why Advertisers Need YouTube
Do You Need Big Data?
Is Big Data right for your company? The first question any firm must ask is if they will benefit from Big Data analysis. Begin by understanding the data sets available to you. Analysis of 20 years of stock closing prices, for example, would not likely require the power of Big Data systems. Given the relatively small size of this dataset, analysis can, and probably should, be performed using SQL or even simply Excel.
See on Scoop.it - e-XplorationWith massive amounts of computational power, machines can now recognize objects and translate speech in real time. Artificial intelligence is finally getting smart.luiy’s insight:
Kurzweil was attracted not just by Google’s computing resources but…
The next generation of potential home buyers prefer to live in developments with an array of housing types close to shops and mass transit, a recent survey shows . Is this bad news for the baby boomers who will eventually be looking to sell their big suburban houses?
Interesting read on the power of stories in business.
Ultimately, the reason and the power to stories in business is that through narratives, we can touch people’s hearts and minds. One thing the new neuroscience and contemporary social sciences have answered definitely is where belief resides. The surest answer is that it’s a matter of both heart and mind.
If our present-day primate relations are any indication: humans are a social species. And for as long as we have interacted with one another, it’s credible to believe that humans have shared stories. As literary theorist Brian Boyd maintains, our “predisposition” to share stories “has sharpened social cognition and extended our capacity to think beyond the here and now, to entertain other possibilities and not simply accept the given.” (Boyd 2009, p. 206)
If this isn’t a capacity utterly fundamental to innovation work, it’s hard to imagine what is!
Where does this human capability for story come from? According to Boyd: “Story emerges out of our focus on one another and other animal agents, and out of the play that helps us learn to imagine” (p. 207).
Boyd maintains: “We are not taught narrative. Rather, narrative reflects our mode of understanding events, which appears largely – but with crucial exceptions – to be a generally mammalian mode of understanding. The many culturally local conventions of human behaviour and explanation tend to be adjustable parameters within common cognitive systems.” (p. 131)
When you communicate with stories, you communicate to the common cognitive system we all share – underlying whatever differences distinguish us: leader from line-worker, manager from imagineer. That doesn’t mean every listener will groove on the same stories.
But it does mean “Once upon a time” and “Imagine if you will” are some of the most powerful openers an innovator can use.
Paid, earned, and owned media. The phrase may be a marketing workhorse, but with the explosion of digital channels and new technologies, “paid, earned, and owned” is a lot less useful as a way of looking at media strategy and spend than it used to be. As the lines between the three categories of media have eroded beyond recognition, marketers need to rethink how they spend marketing dollars, staff teams, drive strategy, and collaborate with agencies.